How does advertising on Google work?

When someone searches for something on Google, the most relevant and quality ads appear, not random. But that doesn't mean your ad will be at the top of each keyword.

Google pays attention to a few things when showing ads:

So just setting the budget is not enough. It is necessary to bring together the right content, the right words and a good structure.

This is where I come into play. We look at which words we should focus on, which type of advertising is best for you, what kind of structure works best.

My goal is not just to advertise, but to ensure that you get real results from advertising.

How to Analyse Competitors with Google Ads?

Why is it important? Because businesses are usually curious about “what are my competitors doing?”. They want to know which keywords competitors advertise on, what kind of campaigns they use and which regions they target.

Remarketing Strategies

It is especially effective for people who visited the site but did not convert:

Different Google Ads Campaign Types

Most people only know “search ads”. But you can familiarise yourself with these types in a short and simple way:

Google Ads and WhatsApp or Phone Integration

It is especially effective for local businesses. You can let customers call or message you directly instead of filling out a form:

“Let your customer reach you with a click.”

This way, conversions increase and you establish faster communication with customers.

An Example of a Successful Advertisement Story

If you share concise success stories from previous customers (even without naming them), visitors will trust you more:

Short, real examples are very useful.

Most Common Mistakes in Google Ads

Advertising may seem easy, but when done wrong, it can waste both time and money. Here are the top errors and how to avoid them:

  1. Advertising Without Setting Goals
    Before launching a campaign, ask “why am I advertising?” What is your goal?
    • Increase sales?
    • Drive traffic to your site?
    • Aim for brand awareness?
    Campaigns without clear goals are scattered and inefficient.
  2. Redirecting to the Wrong Page
    A great ad that sends clicks to the wrong page fails.
    • “50% discount” ad but no discount on the landing page.
    • “Fill out the form” prompt but form buried at the bottom.
    The result: click happens, conversion does not.
  3. Targeting Everyone (Too Wide Audience)
    Thinking “everyone is a potential customer” often backfires.
    • Ads shown to irrelevant people
    • Budget wasted
    • Lower conversion rates
  4. Not Monitoring and Following Up
    Many set up ads then forget them. Active management is essential.
    • Which keywords work?
    • Which are wasting money?
    Ignoring these is like walking in the dark.
  5. Not Reviewing Performance Reports
    If clicks happen but no conversions, you must know why.
    • How many clicked the ad?
    • How many filled the form?
    • How long did they stay on the page?
    With answers, you can improve.

Google Ads is a powerful growth engine when set up correctly. Avoid these mistakes to get the most out of your investment.

What Am I Doing For You?

Advertising is not just clicking a button; it means reaching the right person with the right message at the right time. I plan, manage and sustain this process on your behalf. Here are the services I offer on this journey:

You don’t have to worry about technical details. I manage the ads; you focus on your business.

My goal is to contribute to the growth of your business. If you are ready, let’s take the first step together.

📩 Contact me now for a free preliminary interview.