Digital Marketing: Secrets of Carrying Your Business to the Future

The digital world is now everywhere in our lives and frankly, this situation has also confused the business of businesses! In the past, you would open a shop, print a few leaflets or advertise in the local newspaper, it would be over.

So, what exactly does digital marketing mean and why does every business need to think about it? If you are ready, let's see together...

Why is digital marketing important?

Digital marketing is a marketing that is popular using the internet and online contact pages.

Social media posts, studies to rank high on Google (what they call SEO), e-mail posts, content production, Google Ads... All of them are part of this business. In short, it is a form of introduction that has transitioned from the physical world to the digital world.

So, why is this so important? Everyone is online now! When we look for something, our first job is to pick up the phone, type in Google or take a look on Instagram.

According to research, most consumers turn to the internet when looking for a product or service. If your business doesn't seem to exist in this digital world, it's not even a job to be one step behind your competitors.

What is the benefit for businesses?

Digital marketing offers really great opportunities for every business:

1. Touching a Wider Audience: With traditional methods (for example, a newspaper advertisement), you can usually reach a few people in the neighborhood. But in the digital world, you can even reach someone on the other side of the world. For example, you can promote your product from India to Canada with a post on Twitter—it's incredible, right?
2. Getting Results Without Tiring Your Pocket: If you're a small business owner, budgeting for a large TV commercial may not be very realistic. But digital marketing is not like that; you can achieve big things with a small expense. You can reach your target audience with a daily advertising budget of 50 TL on Google or appeal to a professional group on LinkedIn—without straining your pocket too much.
3. Seeing Every Step: One of the best things about digital marketing is that everything is measurable. You can instantly track how many people see your ad, which content attracts more attention, and how many people click. For example, seeing which message opens more in an email campaign allows you to shape your next plan. This is an area where you can make trial and error and constantly improve.
4. Establishing Personal Communication: In the online world, you can understand what your customers like, what products they look at or need. For example, if someone liked a product on your site, you can send a special discount email—helping you to establish a more sincere bond with these customers.
5. One Step Beyond Competitors: If your competitors are active in the digital world and you are still moving forward with classic methods, you are behind them. But with the right steps, even a small business can compete with big brands.

A Small Example: How Did the Neighborhood Cafe Grow?

Think about it: A small neighborhood cafe just decided to share regular photos on Instagram and organize Google My Business.

They made a few simple settings for local SEO, and started to receive comments from their customers. In a short time, not only from the neighborhood but also from the surrounding districts, people came through the door. Here's a great example of how digital marketing can make a difference for a small business!

Conclusion: Digital Marketing, An Unnegligible Step

Digital marketing is not a luxury, but a complete necessity for your business to survive and grow in today's world. But let me also say this: you don't have to try to solve everything at once.

You can start with small steps: organize your website a little, make a few posts a week on social media, communicate with your customers via email. Over time, these steps will increase the awareness of your business and boost your sales.

If you still haven't started digital marketing, you should take a step on this path before it's too late! You can consult an expert, do some research on your own, or set off with a small trial campaign.

Remember, being visible in the digital world means making customers knock on your door. Why not take action and take advantage of this opportunity?